I launched an extension in the WooCommerce Marketplace! It’s been three years since I came up with the initial idea and it’s exciting to see it being sold on WooCommerce.com.

For anyone interested in selling WooCommerce products, I wanted to share some thoughts on the process.

Coming Up With A Product

The extension idea originally came out of a client project. A company I worked with acquired a lot of their new customers through Facebook advertising, and they wanted a way to offer those new customers a big discount on their first purchase.

The first version of the extension took a couple days to build. It simply added a checkbox to the coupon editor for marking coupons as “new customer only” and validation on checkout. From that basic idea, I then started to add other restriction options I thought would be useful.

WooCommerce client work is great source of extension ideas because it requires solving a real need for a customer (and is something they’re willing to pay for).

To get the extension idea accepted to the WooCommerce Marketplace, I also had to prove that others wanted this functionality. Luckily, a number of people had also requested this on the WooCommerce idea board as well.

Continue reading →